It would appear as though the app is trying to deter any explicit marketing.īut that doesn’t mean that brands can’t get involved and even thrive on the app.
In the absence of paid social ads, a brand might normally turn to sponsorships and influencer marketing but those opportunities are slim to none on BeReal. In line with its commitment to barring filters, edits and influencer culture, BeReal doesn’t have advertising. “We see a massive opportunity to highlight our brand’s transparency in fun ways for our fans on BeReal,” says Tressie Lieberman, the company’s vice-president of digital marketing and off-premise.
It’s seen a 315% leap in downloads since the start of 2022, per recent data from trendwatching site Social Media Today. Now the platform has over 2.9 million daily active users. The initiative helped to increase downloads significantly, primarily among gen Zers and college students. Following a $30m capital funding round led by Andreessen Horowitz and Accel last year, the company invested in a paid ambassador program focused on building awareness on college campuses. It was still there nagging at me in the back of my head.Originally launched in 2020 by GoPro alum Alexis Barreyat, the app didn’t gain much traction globally until earlier this year. He added, “There were points where I thought that it was too late for me or that I was really focused on my career, and I was having too much fun to think about it. “And that life meant getting married and having kids … So all these years later, gay men are raising families and getting married.” “When I came out to my parents in 1988, my mom said she had to mourn the life that I wasn’t going to be able to have,” he told People in 2019. later revealed that he spent most of his life thinking it wouldn’t be possible for him to become a dad. “While it has taken me longer than most to get there, I cannot wait for what I envision will be my most rewarding chapter yet.” Cohen at home with Ben and Lucy. “Family means everything to me and having one of my own is something I’ve wanted in my heart for my entire life,” he said on air in 2018.
TV honcho welcomed his first child in February 2019, after opening up about his desire to start a family one year prior. AFP via Getty ImagesĬohen’s pal John Mayer was quick to quip in the comments section, writing, “Hello sweet girl! ♥️ congrats Andy … Doing her star chart right now!!!”ĬNN’s Anderson Cooper also offered his well-wishes, writing “Amazing! Congratulations! Welcome Lucy!!!!” while Khloé Kardashian commented, “Congratulations!!!!! How wonderful and blessed is your family!!! May God bless you all!! ❤️❤️❤️” “I’m so happy,” Cohen wrote after welcoming his second child via surrogate. I’m so happy.” Cohen welcomed his first child, son Ben, in 2019. “Her big brother can’t wait to meet her,” Cohen continued, “Thank you to my rock star surrogate (ALL surrogates are rockstars, by the way) and everyone who helped make this miracle happen. “HERE’S LUCY!!!!! Meet my daughter, Lucy Eve Cohen! She’s 8 pounds 13 oz and was born at 5:13 pm in New York City!!!” he captioned a photo of himself cradling the little bundle of joy. was equally thrilled while announcing the exciting news with fans earlier this week. “I’m in such a love bubble.” The proud dad revealed he welcomed a second child earlier this week. “I just want to thank you all for your incredible outpouring of love for little Lucy,” Cohen said in a video shared via his Instagram Story on Saturday, filmed while he was waiting to take his newborn home from the hospital. “She’s sleeping,” the 3-year-old replied, later adding, “I love her … she wants to say hi to me.”Ĭohen, 53, hasn’t been able to stop gushing over Lucy since her arrival via surrogate on April 29 in New York City. On his Instagram Stories, Cohen also shared a clip of himself adorably asking Ben, “Are you happy to see your little sister?” “When Ben met Lucy ♥️,” the “Watch What Happens Live” host captioned the cute pic. Karen Huger wants ‘genius’ Katie Rost back on ‘RHOP’ after Andy Cohen pleaĪndy Cohen took to Instagram on Sunday to share a sweet snap of his son, Benjamin, meeting his baby sister, Lucy, for the first time.